Member Spotlight
Professional Home Builders Institute (PHBI)
The Professional Home Builders Institute (PHBI) was established in Alberta in 1987, by builders, for builders. Since their inception, they’ve kept pace with home construction education by designing & delivering education that exceeds the national benchmarks established by the Canadian Home Builders’ Association.
Their impact on the industry spreads across Canada, as they are branded as PHBI in Alberta, Saskatchewan and Nova Scotia, BC Builder Training in British Columbia and Training Ontario in Ontario.
Their industry-approved and recognized courses generally focus on business fundamentals, construction principles, sales & marketing strategies, and continuing professional development. They also provide support to their students to complete professional training, designations, and industry certificates to help further their career goals.
Their Sales Certifications are essential for new home sales professionals to demonstrate leadership in industry knowledge and selling skills. With a PHBI Sales Certification, one can always expect to learn how to successfully manage the full sales process, increase sales prospects, develop interpersonal and selling skills, and be a leader in their field. Currently, they hold two certifications: Certified New Home Sales Professional and Certified New Home Sales Executive. These certifications can equip any student with real, transferrable, and practical knowledge that is necessary to advance their careers.
Courses for builders, by builders. The most unique attribute of PHBI is the collective whole the business can provide to a student during these times. Their subject-matter-experts who provide and lead course material are industry-experienced professionals that often hold decades of experience in their respective fields. The course delivery is well adjusted to the market environment, including both online instructional and webinar-based classes. Lastly, students can feel confident with the course material as their team and partners have worked together to ensure course content exceeds national benchmarks.
PHBI is focused on helping builders sell more homes, build better homes, and provide them with enhanced customer service skills that will support their business.
The most noteworthy project PHBI has worked on is the partnership development with RRHBA and SRHBA. These specific associations have supported the development of PHBI’s Business Fundamentals for Home Renovator course. The collaboration between PHBI and the HBA’s is a strong example of how they are constantly looking for opportunities to support a need in a growing part of the industry.
Why is PHBI a member of the RRHBA? PHBI is dedicated to supporting the education needs of the new home builder industry. PHBI was introduced to the RRHBA as a partner, who can support the RRHBA in its own education and training initiatives for their local home builder association membership. One of these initiatives was to bring New Home Sales training to the RRHBA members. Together, RRHBA & PHBI now offer local members access to industries best educational content. PHBI’s subject matter experts and instructors, who develop and facilitate its courses, are authorities and leaders in their field. Their expertise is often backed by decades of experience working on site, selling and marketing homes, operating home building companies or working in trades or other related professions.
What is your most beneficial part of being a RRHBA Member? As a member of the Regina & Region Home Builders’ Association, PHBI will have the ability to work in partnership with a dedicated association who cares about its members and their success in the new home builder industry.
PHBI Sales Training Value Package
Value Package Runs: November 1, 2020 to September 31, 2021
